Google Analytics
We use Google Analytics, a web analysis service of Google Inc. (“Google”), on our websites. Google Analytics uses so-called “cookies,” which are text files that are stored on your terminal device and enable us to analyze your use of our websites. The information about your use of our websites that is generated by the cookie is usually transmitted to a Google server in the United States and stored there. Because IP anonymization is activated, however, your IP address is first truncated by Google within the member states of the European Union or in other signatory states of the Agreement on the European Economic Area.
Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there. Google uses this information on our behalf to analyze your use of the website, to compile reports of website activities and to provide other services to us related to website use and Internet use. The IP address transmitted from your browser in connection with Google Analytics is not commingled with other data of Google.
Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish an appropriate level of data protection. The parent company of Google Ireland, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. The USA is currently considered a third country from a data protection perspective. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.
You can prevent the storage of cookies by setting your browser software accordingly; if you do this, however, we point out that you may not be able to fully use all functions on our websites. You can also prevent the reporting of the data generated by the cookie and relating to your use of the website (including your IP address) to Google and the dissemination of these data by Google by downloading and installing the browser plug-in available at the following link: tools.google.com/dlpage/gaoptout?hl=en.
You can object the collection of your data by Google Analytics. This will place an opt-out cookie on your terminal device that will prevent the collection of your data on future visits to this website.
You can manage your objection via the cookie icon placed on the bottom left of each of our web pages. Here you can also find more information about the use of cookies.
We also use Google Analytics to evaluate data from double-click cookies and Ads for statistical purposes. If you do not want this to happen, you can deactivate this function in the ad settings manager: adssettings.google.com/authenticated?hl=en.
We also point out that we use the Google Tag Manager. This function does not collect any personal data. Instead, the Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that serve to measure traffic and user behavior, register the effects of online advertising and social media channels, set up remarketing and the orientation to target groups and test and optimize websites, among other purposes. You can find additional information about the Google Tag Manager here: www.google.com/analytics/tag-manager/use-policy.
We have turned on the advertising reports features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us - without being able to assign this data to individual persons - to get a better impression of our users. You can learn more about advertising features at support.google.com/analytics/answer/3450482?hl=en_AT&utm_id=add.
You can stop the use of the activities and information of your Google account under "Settings for advertising" at adssettings.google.com/authenticated via checkbox.
You can find Google’s data protection notice here: policies.google.com/privacy?hl=en.
Google Ads
We use the offering of Google Ads to bring attention to our attractive offerings with the aid of advertisements (so-called Google Ads) on external websites. Based on data from advertising campaigns, we can determine the success of individual advertising measures. We do this in the interest of showing you ads that are of interest to you, making our website more interesting for you and ensuring the fair charging of advertising costs.
Google delivers these ads via so-called “ad servers”. To this end, we use ad server cookies with which certain parameters of success measurements, such as the placement of ads or clicks by the user. If you come to our website from a Google ad, Google Ads stores a cookie on your PC. These cookies usually lose their validity after 30 days and are not meant to identify you personally. Analysis values such as the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indication that the user no longer wants to be targeted) are generally stored in this cookie.
These cookies allow Google to recognise your Internet browser again. If a user visits certain pages of the website of an Ads customer and the cookie stored on his computer has not yet expired, Google and the customer can tell that the user clicked on the ad and was redirected to this page. A different cookie is assigned to every Ads customer. Therefore, the cookies cannot be traced back to the web sites of Ads customers. We ourselves do not collect or process any personal data in the aforementioned advertisement measures. We only receive statistical analyses from Google. Based on these analyses, we can determine which of our advertising measures are especially effective. We do not receive any data from the use of advertisements and in particular, we are unable to identify users on the basis of this data.
Due to the marketing tools in use, your browser automatically establishes a direct connection with the Google’s server. We have no influence over the scope and further use of data collected from Google’s use of this tool and therefore the following information reflects our current knowledge: Due to the integration of Ads Conversion, Google receives the information that you have visited the corresponding part of our website or clicked on one of our ads. If you are registered for a Google service, Google can attribute the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the vendor may find out and store your IP address.
You can prevent your participation in this tracking process in different ways:
a) by changing the corresponding setting of your browser software; in particular, the suppression of third-party cookies means that you will no longer receive ads from third-party vendors;
b) by deactivating the cookies for conversion tracking by setting your browser in such a way that cookies from the domain “www.googleadservices.com” are blocked; www.google.com/settings/ads this setting being deleted when you delete your cookies;
c) by deactivating the vendor’s interest-themed ads that are part of the self-regulation campaign “About Ads” at the link www.aboutads.info/choices, this setting being deleted when you delete your cookies;
d) by means of permanent deactivation in the browsers Firefox, Internet explorer or Google Chrome at the link www.google.com/settings/ads/plugin.
Please note that if you do this, you may not be able to fully use all the functions of this offering.
The legal basis for processing your data is Art. 6 para. 1 S. 1 letter f EU-GDPR. You can find additional information about Google’s data protection policies here: policies.google.com/privacy?hl=en and services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at www.networkadvertising.org.
Google Remarketing
Besides Ads Conversion, we also use the Google Remarketing application. This is a process by which we would like to address you again. By means of this application, we can place our advertisements in other websites after you visit our website. This is done by means of cookies stored in your browser that enables Google to collect and analyse information about your usage behaviour when visiting different websites. For example, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected within the scope of remarketing with any personal data that Google may have stored. In particular, pseudonymisation is employed for remarketing, according to Google.
Google DoubleClick
Tracking
This website uses Google DoubleClick cookies (Floodlights). DoubleClick is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Cookies are small text files stored by a user's browser. They are used to analyse the use of this website. The collected data will be analysed only for statistical purposes and in anonymous form. Your browser is assigned a pseudonymous identification number (ID) for this purpose. DoubleClick cookies do not contain any personal data. You can block the use of cookies by downloading and installing the browser plugin available at adssettings.google.com/anonymous?hl=en-GB under the item for disabling DoubleClick. Alternatively, you can disable the DoubleClick cookies on the Digital Advertising page by clicking on optout.aboutads.info/?lang=EN.
Retargeting
This website uses Google DoubleClick cookies (Floodlights). DoubleClick is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Cookies are small text files stored by a user's browser. They are used to advertise products of the operator of this website (retargeting). In this regard, advertisements (e.g. advertising banners, text/image adverts, videos, etc.) can be displayed to the user on other websites at a later date. Your browser is assigned a pseudonymous identification number (ID) for this purpose. This means that all data are collected anonymously so that they cannot be traced to any particular individual. Users can block the retargeting function by changing the ad settings for Google Remarketing Tags or disabling the retargeting function.
Alternatively, users can block the use of cookies by third-party companies by using the opt-out page provided by the Network Advertising Initiative.
Facebook & Instagram (Facebook Pixel)
Our Event websites use the Facebook pixel to display personalized advertisements from us and third parties for you on the Facebook and Instagram platforms (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA and Instagram LLC., 1601 Willow Road, Menlo Park, California 94025, USA).
With the help of the Facebook ad manager, we define target groups of users based on certain characteristics, who are subsequently shown ads within the Facebook and Instagram network. Users are selected by Facebook based on the profile information they provide and other data provided through their use of Facebook. If a user clicks on an advertisement and subsequently arrives on our website, Facebook receives the information that users have clicked on our advertising banner via the Facebook pixel embedded on our website.
The Facebook pixel logs when you take an action on our website.
Such actions are the addition of an item to the shopping cart, a registration, a search (also location-based), a lead, a contact, a purchase transaction and a purchase completion.
For this purpose, we transmit information about your user activities on our website and certain personal data (such as your pixel ID, Facebook cookie, IP address, browser properties and click data) to Facebook via the pixel. Furthermore, the Facebook Pixel can be used to reach visitors of the social networks Facebook and Instagram whose interests are similar to our previous customers. In addition, visitors who have already interacted with our company in the past can be addressed again with interest-based advertisements ("Facebook Ads" / "Instagram Ads").
Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of the pixel.
Insofar as you have given your consent for the storage of the Facebook pixel, this is done on the basis of Art. 6 para. 1 letter. a EU-GDPR for marketing and optimization purposes, in particular to place relevant and interesting ads for you on Facebook and thus improve our offer.
Further information from the third-party provider on data protection can be found on the following Facebook website: www.facebook.com/about/privacy. Information on the Facebook pixel can be found on the following Facebook website: www.facebook.com/business/help/651294705016616.
You can revoke your consent to the use of the Facebook pixel at any time with future effect by accessing this in our cookie settings here and changing your selection there.
Hotjar
We use Hotjar to better understand the needs of our users and to optimize the offer and experience on this website. Hotjar's technology gives us a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click on, what they like and dislike, etc.) and helps us to tailor our offering to our users' feedback. Hotjar works with cookies and other technologies to collect data about the behavior of our users and their end devices, in particular IP address of the device (is only recorded and stored in anonymized form during your website use), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for displaying our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf. For more information, see the ‘about Hotjar’ section on Hotjar's help page.
Outbrain
This website uses the online advertising program Outbrain Conversion Tracking. The cookie for conversion tracking is placed when a user clicks on an ad in the Outbrain network. These cookies do not serve the purpose of personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Outbrain can see that the user clicked on the ad and was taken to this page. Further information about the data protection and cookies of Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, can be found here: www.outbrain.com/legal/privacy
You can find opt-out information at “Outbrain user types (including deactivation / opt-out)”: www.outbrain.com/legal/#user-types.
LinkedIn Analytics and LinkedIn Ads
Our Event websites use the conversion tracking technology and the retargeting function of LinkedIn Corporation (LinkedIn Ireland, Wilton Place, Dublin 2, Ireland). With the help of this technology, visitors to this website can be shown personalized advertisements on LinkedIn. Furthermore, the possibility arises to create anonymous reports on the performance of the advertisements as well as information on website interaction. For this purpose, the LinkedIn Insight tag is embedded on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time.
This informs LinkedIn that you have visited our website, whereby your IP address is also collected. In addition, timestamps and events such as page views are stored. In this way, we learn about which LinkedIn ad or interaction on LinkedIn you came to our website. This allows us to better control the playout of our advertising.
LinkedIn Conversion Tracking logs when you take an action on our website.
Such actions include adding an item to the cart, a registration, a search, a lead, a contact, a purchase transaction, and a purchase completion.
Due to the marketing tools used, your browser automatically establishes a direct connection with LinkedIn's server. We have no influence on the scope and further use of the data collected by LinkedIn through the use of Insight Tag.
Insofar as you have given your consent for the collection of data, this is done on the basis of Art. 6 para. 1 letter a EU-GDPR for marketing and optimization purposes.
If you are logged in to LinkedIn, you can always deactivate data collection at the following link: www.linkedin.com/psettings/enhanced-advertising.
Adform Conversion-Tracking
a) For BIOFACH and VIVANESS, FACHPACKand MedtecLIVE, we use the conversion tracking of Adform A/S, Wildersgade 10B, 1. sal. 1408 Copenhagen, Denmark (hereinafter "Adform"). The cookie is set as soon as you have contact with an advertising medium (e.g. advertising banner) placed by us via Adform and has a validity of 60 days. The cookie is used to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Using a cookie ID, Adform records which ads are served in which browser and can thus prevent them from being displayed more than once. In addition, Adform can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees an Adform ad and later uses the same browser to visit the advertiser's website and make a purchase. Adform cookies do not contain any personal information such as email addresses, names or addresses.
b) We do not merge the advertising ID with personal data. We use conversion tracking to track the success of the advertising measures we use. The legal basis is Art. 6 para. 1 s. 1 letter f EU-GDPR.
c) You can prevent participation in this tracking procedure in various ways:
- by an appropriate setting of your browser software, in particular the suppression of third-party cookies will result in you not receiving ads from third-party providers;
- by deactivating Adform's cookies via your browser at site.adform.com/privacy-center/platform-privacy/opt-out;
- by means of the appropriate cookie setting.
d) For more information about Adform, please visit site.adform.com and about data protection at Adform A/S Denmark in general: site.adform.com/privacy-center/overview.
Webfonts from fonts.com
This website uses so-called web fonts provided by Monotype GmbH (fonts.com or fast.fonts.net) to display fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.
For this purpose, the browser you are using must connect to the servers of fonts.com. This enables fonts.com to know that our website has been accessed via your IP address. The use of Fonts.com Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 s. 1 letter f EU-GDPR. If your browser does not support web fonts, a standard font will be used by your computer.
You can find more information about these web fonts at www.myfonts.com/de/a/font/legal in the privacy policy of Fonts.com: www.myfonts.com/de/a/font/legal/website-use-privacy-policy and in the privacy policy of Monotype GmbH: www.monotype.com/legal/privacy-policy.
LeadFeeder
Our websites www.altenpflege-messe.de/en, www.berufsbildung-messe.de, www.biofach.de/en, www.consozial.de, www.embedded-world.de/en, www.euroguss.de/en, www.fachpack.de/en, www.itsa365.de/en, www.iwa.info/en, www.kommunale.de,www.partec.info, www.powtech-technopharm.com/en use the technologies of LeadFeeder (Dealfront Finland Oy as part of Dealfront Group GmbH) to analyze the behavior of visitors. The IP address of a visitor is processed. The purpose of this processing is to help us understand which companies (B2B) visit our websites by enriching IP addresses with related information such as the company name or industry code.
At the beginning of a visitor's session, their IP address and the corresponding session data are compared with a large whitelist of known companies.
As part of this processing, third-party cookies are used to analyze visitor behavior. Whenever we process website traffic data, this processing is based on our legitimate interest (Art. 6 para. 1 s.1 letter f. EU-GDPR) in optimizing our products, services, sales and marketing.
To prevent this processing, you (website visitors) can install and configure suitable ad blockers or use no-script plugins in your browser. The data is deleted as soon as it is no longer required for its intended purpose. Statutory retention obligations may lead to a longer retention period for the data concerned.
We have concluded a data processing agreement with Dealfront to ensure compliance with the applicable data protection standards.