As an exhibitor you’ll present your company on an individual company profile page. It will serve as the first contact point for any potential customer – you might think of it as a combined calling card and substitute exhibition booth. So you should pay special attention to fill out your company profile with impactful information that will arouse visitors’ interest and encourage them to make contact. You can associate your profile with an unlimited number of employees, at no charge. Depending on the exhibitor package you’ve booked, you can also incorporate photos, videos or pdf files into your company profile, to make it even more appealing. With the Gold package or above, you can also submit your own presentation for the official professionals’ programme, and include additional virtual sessions in your company profile – such as product presentations, Web seminars, press conferences, and so on – and invite your choice of participants to attend them. But please also note – just like an in-person event, but possibly even more so, a virtual event depends on active communication among everyone participating. So active involvement by your sales team is at least as important as an effective profile. It’s only by targeting and proactively addressing potential customers that you’ll be able to achieve the successful acquisitions you want in a virtual space.