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Zerosottozero is a monthly magazine addressed to the sector of the commercial and industrial refrigeration. It provides exhaustive information on consolidated markets, emerging markets and coming trends, development and technology, efficiency and saving, production and supply chain, economy and legislative evolution, post-sale strategies, evolution of the products in the companies, evolution of the exigencies of the clients. The aim of Zerosottozero is to debate on the vast implications closely related to the “cool” by proposing articles characterized by an accessible and plain language, with contents not addressed to few, privileged experts but also to the wide world of installers and plant planners.
A simple sentence can explain the philosophy that inspires the activity of the group Tecniche Nuove: more weight to the specific.
Tecniche Nuove has always believed in specialism and has always worked in order to give him voice, culture, interchange... strength .
Of course, strength , because an adequate information, finalized to the promotion of the contacts between offer and demand of technology can constitute an effective instrument of growth.
Founded in Milan in 1960 by publishing specialized magazines, Tecniche Nuove has then modified and extended its structure, has achieved the new instruments of communication, has overcome the limit of the “unique media”, has widened its field of presence and intervention... but has always been faithful to its “mission”.
Today even the numbers give reason to this choice:
88 specialized magazines also on line
1.300.000 distributed copies
2.000 published books
38 thematic series
more than 100 courses for professional updating and ECM
more than 100 monothematic web portals
12 exhibitions and 22 congresses each year
3.000.000 newsletter sent each month
These numbers represent, better than any other argumentation, the leadership of Tecniche Nuove in the field of industrial information and give also an idea of which number of opportunities are at the disposal of each company in order to give around one’s own message.
With all its specialized magazines, the technical publications, the area exhibitions and with thousands of aimed ventures, Tecniche Nuove is today able to give voice and visibility to thousands of big, medium and small companies that find in its coordinated media an important instrument, often unique, in order to reach with power one’s own public of reference and even to find new spaces that has not been considered before.