Zerosottozero is a monthly magazine addressed to the sector of the commercial and industrial refrigeration. It provides exhaustive information on consolidated markets, emerging markets and coming trends, development and technology, efficiency and saving, production and supply chain, economy and legislative evolution, post-sale strategies, evolution of the products in the companies, evolution of the exigencies of the clients. The aim of Zerosottozero is to debate on the vast implications closely related to the “cool” by proposing articles characterized by an accessible and plain language, with contents not addressed to few, privileged experts but also to the wide world of installers and plant planners.